The difficulty lies not in the new ideas, but in escaping from the old ones.

Many travellers still choose to turn roaming off entirely when they travel because of a long-standing fear of unexpected charges. 

For years, stories of “bill shock” from international roaming trained people to believe that using mobile data abroad could quickly become expensive and unpredictable. 

As a result, many travellers developed a habit of simply switching roaming off the moment they leave their home country and relying instead on hotel or café Wi-Fi. 

Even though connectivity options have improved significantly, that cautious behaviour remains, with many people still preferring to go without mobile data rather than risk an unknown cost.

Other travellers simply rely on their home mobile provider’s daily roaming charges. 

It is familiar, requires no setup, and usually works automatically when they land. For short trips, many travellers accept the daily fee as the price of convenience. 

However, this model often becomes surprisingly expensive on longer trips, particularly when the daily charge applies whether only a small amount of data is used or not. 

The industry often overlooks this group as well, assuming they are loyal to their home networks, but many would consider alternatives if they were equally simple to use while offering better overall value.

Another common behaviour among travellers is hotspot hunting... the constant search for free Wi-Fi in hotels, cafés, airports, and public spaces. 

While this approach avoids roaming charges altogether, it often comes with compromises such as unreliable connections, security concerns, and the inconvenience of repeatedly logging into different networks. 

Despite how widespread this behaviour is, the travel connectivity industry rarely addresses it directly. Many travellers resort to hotspot hunting not because they prefer it, but because it feels like the safest or cheapest option. We believe that travellers would still prefer a simple, predictable way to stay connected everywhere.